Our Story
The Red Thread brings us together and the pīkake reminds us why we stay connected.
At Red Thread, we believe every meaningful relationship begins with a connection.
Inspired by the East Asian legend of the Red Thread of Fate, our name represents the invisible bonds that connect us to the people who shape our lives. Though life may lead us down different paths, those threads are believed to stretch, tangle, but never break.
Every piece is thoughtfully handcrafted in Hawaiʻi. Our jewelry is inspired by the unseen threads that connect us to the people, places, and moments that matter most. We hope each piece becomes part of your story and a reminder of the aloha, memories, and connections you carry with you.
The delicate pīkake flower has long been used for lei making to celebrate weddings, graduations, birthdays, homecomings, and the moments that become our most treasured memories. While each blossom is beautiful on its own, it is the thread hidden beneath them that holds the lei together.
The most meaningful jewelry doesn't simply connect to your outfit. It connects you to the people and moments that matter most.
Pikake, Jasminum sambac – The Flower of Love
Delicate and fragrant, pikake—also known as Hawaiian jasmine or Arabian jasmine—is a timeless symbol of love, romance, and celebration. Beloved for its sweet, seductive scent, this cherished blossom is often associated with confidence, attraction, and emotional warmth.
The name pikake holds a special place in Hawaiian history. In the late 1800s, Princess Kaʻiulani, the last heir to the Hawaiian throne, adored both this beautiful flower and her flock of pet peacocks who rested under the bushes. She named the blossom pikake, the Hawaiian word for “peacock,” forever linking the flower to beauty, grace, and nobility. Although not native to Hawai‘i, the pikake flower originates from Southeast Asia and India and was introduced to the islands in the 19th century, likely through trade. Once it arrived, it quickly became a beloved part of Hawaiian culture. Its alluring fragrance and delicate form made it a natural choice for leis, especially those worn at weddings, graduations, and other meaningful milestones.
Pikake is often woven into leis and worn close to the skin, allowing its scent to gently release throughout the day. For many in Hawai‘i, its fragrance evokes cherished memories of family, love, and celebration. Today, the pikake flower remains a powerful symbol of affection and aloha, offering beauty and meaning in every bloom.
Pikake jewelry makes a thoughtful gift for loved ones or a special keepsake to mark life’s most memorable moments.
Whether worn or shared, it brings a touch of aloha and heartfelt connection to any occasion.
History
